Growing up in Tehran, I was surrounded by creativity. With a photographer father and an artist mother, I developed a strong sensitivity to visuals and detail from an early age.

At 18, I moved to Paris to study engineering and earned a Master's degree in Systems Engineering. I started my career in the automotive industry, where I learned to navigate complex systems, work with constraints and approach problems with structure and precision. Over time, I realised I wanted to bring that analytical thinking together with creativity and a deeper understanding of human behaviour. That's what led me to product design.

Since then, I've worked across e-commerce, B2B tools and healthcare products. I enjoy being involved throughout the product cycle, from understanding a problem to seeing the solution shipped, working closely with PMs and engineers along the way.

I'm particularly interested in understanding why people make the decisions they do, and translating those insights into products that are useful for users, realistic to build and meaningful for the business.

More recently, AI has also become part of how I work. I use tools like Claude Design and Lovable to explore, prototype and move from ideas to tangible experiences faster. The tools keep evolving, and so does my workflow, but the principle stays the same: use the right approach for the problem, without losing product judgement.

I'm currently based in Paris. If you'd like to collaborate or just exchange ideas, feel free to reach out.