Growing up in Tehran, I was surrounded by creativity. With a photographer father and an artist mother, I developed a strong sensitivity to visuals and details from an early age.

At 18, I moved to Paris to study engineering and earned a Master’s degree in Systems Engineering in 2016. I started my career in the automotive industry, where I learned how to navigate complex systems and work with structure and precision. Over time, I realized I wanted to bring together analytical thinking, creativity, and a deeper understanding of human behavior. That’s how I found product design.

Since then, I’ve worked across e-commerce, B2B tools, and healthcare products. I enjoy being involved throughout the product cycle — from discovery to delivery — collaborating closely with PMs and engineers. I care deeply about understanding users and the psychology behind their decisions, while making sure what we build is realistic, useful, and aligned with business goals.

If you’d like to collaborate or just exchange ideas, I’d be happy to connect.