Jolimoi | Since Jul. 2024
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Led discovery activities (interviews, usability tests, UX audits) and facilitated workshops.
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Designed and optimized key user flows (onboarding, checkout, business-critical flows), improving product performance across an e-commerce platform and a business application.
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Led the design system by structuring components and creating Markdown documentation usable by LLMs, facilitating developer implementation and improving product consistency.
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Integrated AI tools (ChatGPT, Claude) into design workflows to accelerate delivery and decision-making.
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Partnered with PMs to shape roadmap, guide product decisions, and support UAT, aligning execution with business goals (activation, conversion, retention).