Jolimoi | Since Jul. 2024
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Leading discovery phases (interviews, usability tests, UX audits) and facilitating workshops (ideation, prioritization, journey analysis).
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Designing new features and optimizing the user experience across an e-commerce platform and a business application.
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Running UAT to ensure functional quality and design-dev consistency before release.
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Owning the design system: creation, documentation, governance, and continuous evolution.
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Co-building product roadmaps with PMs, aligned with business goals (conversion, retention, NPS).