Overview
The "Chroniques de plaies" project aims to strengthen the bonds between healthcare professionals, especially nurses and caregivers, by providing them with the opportunity to share their experiences and testimonies within the scope of their daily practice. Urgo Medical has partnered with Havas Life to meet these healthcare professionals, collect their testimonies, and design printed and digital content based on these encounters.
Simultaneously, our team was assigned to create a new section on their existing website, Urgo Medical, to share this content. Ultimately, the goal is to enable caregivers to directly share their chronicles on this platform.
Market Research & User Research
As a UX/UI designer, my responsibility was to design the new "Chroniques de Plaies" section on the Urgo Medical website. I began by conducting a market study on existing platforms for sharing chronicles and content. The objective was to understand the different features offered by each site, as well as their overall appearance, to gain a comprehensive view and become more familiar with this type of platform.
Next, I recommended to Urgo to organize a workshop by inviting various project stakeholders, including developers, project managers, and marketing managers, both at Urgo Medical and at Havas Life. The main goal of this workshop was to better understand Urgo's needs, clarify the project's objectives, both for Urgo and for caregivers, and ensure that we shared a common vision of these issues. Additionally, this session aimed to generate maximum ideas regarding this new section of the website and its features.
For this workshop, I proposed a hybrid format, including an ideation phase using the Figjam tool. To this end, I created a template to facilitate the use of Figjam by all participants. The workshop consisted of four main sections.
Workshop template
In the first part, I initiated an ideation session to determine what we want to offer healthcare professionals through "Chroniques de Plaies". To assist participants, I posed some questions such as: "What should 'Chroniques de Plaies' contain?", "What features should it offer? (Should it be accessible only to logged-in users or to everyone?)", "What formats of chronicles should we include?" and "How should we promote 'Chroniques de Plaies'?"
Ideation
The second part of the session involved shifting our perspective by considering what could cause the project to fail, in order to explore new lines of thinking. Once the first two ideation parts were completed, we moved on to the card sorting stage, to categorize each idea and group similar ones together. At the end of the workshop, I asked participants to focus on the "features" category and select five ideas they considered important for implementation, taking into account factors such as speed of execution, cost, compliance, and feasibility.
Dot-voting
Define
Once the workshop concluded, I reviewed all the gathered ideas, further refined the categorization process, and applied the MoSCoW method along with the Impact/Effort matrix to establish prioritization for each category, especially focusing on the "features" category. This helped me identify the features I was going to integrate into the MVP.
MoSCoW method & Imact/Effort matrix
Next, I shared the comprehensive workshop findings with the Urgo team to gather any feedback before commencing work on the User Flow and Sitemap.
With the insights gathered from this workshop on one hand, and my team's interviews with healthcare professionals to create the chronicles on the other, I could confirm the benefits of "Chroniques de Plaies" for these professionals. It became evident how crucial it was for them to share their experiences and read testimonials from other professionals, aiding them in better understanding encountered issues and selecting appropriate products or solutions for similar situations.
For Urgo, this project highlights their proximity to real-world healthcare settings and their commitment to supporting healthcare professionals. Additionally, it facilitates the collection of vital information on product usage, subsequently allowing the development of tailored training tools based on various patient cases generated from the "Chroniques de Plaies".
Ideate
It was time for me to start considering how to integrate the new "Chroniques de Plaies" section into the Urgo Medical website. To achieve this, I proposed adding a new tab in the main navigation, as well as an addition in the mega menu under the "Healthcare Professionals" tab. Since this section is intended to be open to everyone but particularly relevant for healthcare professionals, this approach offers better visibility. Furthermore, this dual integration will allow us to conduct A/B tests to analyze user behaviors and determine the most preferred placement.
Site map
Concerning the user flow, I initially proposed two paths. The first path enables users to view an already available chronicle on the site, while the second path aimes to submit a new chronicle after logging in, using an existing template.
After sharing these two paths with the Urgo team, we agreed that initially, due to time and budget constraints, we would only develop the path allowing users to view an existing chronicle. This path will also provide users access to related content such as clinical cases, tips, or product sheets.
User flow
Mid-Fi wireframes
After validating the final version of the user flow and site map with the Urgo team, I began creating the Mid-Fi mockups. I then shared them internally and with the Urgo team to gather their feedback, particularly on the functionalities and feasibility of each step. After several iterations, I obtained the final version of these Mid-Fi mockups:
Homepage urgomedical.fr
Homepage Chroniques de Plaies
Toutes les chroniques
Chronique n°N
Hi-Fi wireframes
Once the Mid-Fi mockups were completed, I began working on the Hi-Fi mockups. To ensure consistency across the entire site, I checked for the existence of a design system at Urgo. At the time I was involved in this project, Urgo's design and development teams were in the process of updating and improving the design system. Nevertheless, in order to assist them as much as possible in launching this project, they provided me with access to the existing assets in Adobe XD so that I could create the Hi-Fi mockups on this platform.
Today, the "Chroniques de Plaies" project is live and already contains around twenty chronicles.
Chroniques de Plaies mockup
Conclusion
In conclusion, the "Chroniques de Plaies" project has been an exciting experience aimed at strengthening the bonds among healthcare professionals by providing them with a platform to share their experiences and testimonies. Through close collaboration with Urgo Medical and my team at Havas Life, we successfully designed and deployed a new section on the Urgo Medical website, allowing users to access chronicles and relevant content.
I was involved in several crucial stages of the process, including needs analysis, user flow design, and the creation of Mid-Fi and Hi-Fi mockups, as well as intensive collaboration with the client to ensure the quality of the final product.
Despite challenges such as budget constraints and ongoing changes in Urgo's design system, our team was able to adapt and find effective solutions. The success of the "Chroniques de Plaies" launch demonstrates the effectiveness of our user-centered approach and productive partnership with Urgo Medical.
This case study underscores the importance of collaboration, communication, and flexibility in the realization of complex UX/UI projects. It also highlights the value of the Design Thinking methodology, with its iterative aspect allowing for flexible adaptation to changes without compromising the quality of the final result.