Overview
Urgo Medical wanted to create a new digital space where healthcare professionals could access real field stories, share experiences, and learn from situations encountered in daily practice.
The project started as a broad idea: build a new section within the existing Urgo Medical website, with the long-term ambition of allowing caregivers to submit their own chronicles directly.
My role was to help turn that ambition into a realistic first version, aligning stakeholders, prioritizing features, defining the user journey, and designing the experience from sitemap to final UI.
The challenge
The main challenge was not visual design. It was deciding what the first version should actually do.
The initial ambition included several possibilities: browsing chronicles, submitting new stories, accessing related clinical content, and creating a space where healthcare professionals could contribute directly.
At the same time, the project had clear constraints around time, budget, feasibility and compliance.
The key question became:
What should we launch first to create value without overloading the MVP?
Aligning stakeholders
I proposed and facilitated a workshop bringing together stakeholders from Urgo Medical and Havas, including project, marketing and development teams.
The objective was to clarify the expected value of the new section, explore potential features, and create a shared vision before moving into design.
The workshop combined ideation, reverse brainstorming, card sorting and dot voting. I then consolidated the outputs and prioritized them using MoSCoW and an Impact/Effort matrix.
This helped move the project from a broad set of ideas to a clearer MVP.
Workshop template
MoSCoW method & Imact/Effort matrix
Defining the MVP
One important decision was to separate the long-term vision from what could realistically be delivered first.
I initially designed two main paths:
- Browse existing chronicles and related content
- Submit a new chronicle after login
After reviewing feasibility, timing and budget with the client, we agreed to launch the first path only.
The MVP therefore focused on helping healthcare professionals discover and read existing stories, while keeping the architecture ready for future contribution features.
Designing the experience
Once the scope was aligned, I defined how the new section would integrate into the existing Urgo Medical website.
Because the content was open to everyone but primarily relevant to healthcare professionals, I proposed two entry points: a dedicated item in the main navigation and an additional entry within the “Healthcare Professionals” mega menu.
This dual entry point increased visibility while also creating the opportunity to A/B test both placements and learn which one users naturally preferred.
From there, I designed the core journey:
Urgo Medical → Chroniques de plaies → All chronicles → Chronicle detail → Related content
Urgo Medical → Chroniques de plaies → All chronicles → Chronicle detail → Related content
Site map
User flow
Homepage Chroniques de Plaies
Working within an existing design system
For the final UI, I worked with Urgo Medical's existing design assets while their design system was being updated.
The available components were provided in Adobe XD, so I built the new screens using the existing assets and visual language rather than creating a parallel system.
This kept the new section consistent with the rest of the website while allowing the project to move forward as the design system itself was being updated.
Chroniques de Plaies mockup
Outcome
The new Chroniques de plaies section was launched on the Urgo Medical website and was already hosting around twenty chronicles when I documented the project.
The first release gave healthcare professionals a dedicated place to discover field stories and related content, while establishing the foundation for the broader contribution experience initially envisioned.